The Royal Horticultural Society (RHS) brought another dimension to this year’s Chelsea Flower Show through the medium of Blippar augmented reality technology. For the fist time, visitors were able to scan the show
catalogue using the free Blippar app and receive curated multimedia content relating to five of the sponsor gardens, including behind-the-scenes interviews with designers, plant lists and a chance to win tickets to the RHS Hampton Court Palace Flower Show, taking place on July 5-10.
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