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Reichelt online catalogue growing fast

Three months since launching in the UK, reichelt, a German online retailer of industrial and consumer electronics, automation and

CEO Ulf Timmermann
CEO Ulf Timmermann

computer accessories, has added nearly 1,700 products to its online catalogue, including printers and printer supplies from Brother, Kyocera, HP, Samsung, Lexmark, OKI, Canon, Epson and Ricoh, as well as a range of 3D printers.

Reichelt was established in Germany in 1969 and has become a market leader as a result of its competitive pricing and high stock availability. It has more than 220 employees at its German logistics centre in Sande (Friesland) and currently generates annual revenues of around 125m Euro.

Reichelt hopes to emulate the UK success of German grocery retailers, such as Aldi and Lidl, by offering lower prices than competitors. CEO Ulf Timmermann says it is offering many of its products for 20% less than UK rivals such as Maplin, Mouser, RS and CPC-Farnell.

As an added incentive to business customers, it offers discounts for bulk buying on certain products and VAT-free invoicing.

Reichelt’s growth plans include a €9 million investment in a third warehouse, which will enable it to increase the products it holds in stock to more than 100,000 articles by next year.

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