Orange, I am reliably informed, is the colour of the season. For longer term relevance, green seems to be the preferred option. Both Neopost, featured on this month’s cover, and Lexmark, interviewed on pages 32 and 33,
have moved away from a red, black, grey colour palette and chosen different shades of green for their brand redesigns. Green has associations with nature and renewal, so it seems an appropriate choice for two companies that are in the process of reinventing themselves to counter a decline in their core business areas of mail and print respectively.
A key focus for Neopost and Lexmark is capture, and both companies – Lexmark especially – have made significant acquisitions in this area. The ability to scan paper documents as they enter an organisation brings big productivity benefits, speeding up processes, reducing errors, minimising the need for expensive storage space and improving access to data. It also allows businesses to carry on working with paper, which remains a valued and effective method of communication (turn to page 35 to see why). Businesses that switch to 100% digital processes risk alienating customers and reducing their communications effectiveness. The combination of scanning and output management solutions lets you make internal processes paperless, yet still send and receive printed documents when appropriate.
A major cause of printing is the need for a signature. In fact, ARX claims that more than one third of all printed documents are output solely to add a signature. Digital signature technology and e-signing services are a much more efficient solution. Yet, for a number of reasons, businesses have been slow to adopt the technology. However, if the volume of chatter and marketing activity around digital signatures are anything to go by, e.g. free e-signing with every subscription to the new Adobe Document Cloud (see page 35), things could at last be about to change.
Two issues ago we welcomed the news that centralised printers had become the new water-coolers where staff stopped for a quick chat – primarily about something other than work. It seems that this is not the only thing printers and watercoolers have in common. According to Guy Osmond of Osmond Ergonomics (see page 7), printing has useful health benefits. Amid growing concern over the dangers of spending too long sitting down, he points out that having to get up and collect prints from a centralised device gives office workers a good excuse to stretch their legs. Not that you should replace your water-cooler with a printer. Osmond also advocates drinking lots of water ‘to create natural breaks’.
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