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Print IT Magazine – Issue 17 – Free Download

Inkjet printing more appealing than ever with Instant Ink and new HP Officejet Pros

Print IT Magazine – Issue 17 – Free Download
Print IT Magazine – Issue 17 – Free Download

HP has launched a new range of Officejet Pro inkjet printers that combine low running costs with sophisticated functionality including NFC tap-to-print functionality, support for HP Web Jetadmin printer management and the HP Flow CM Professional online content management system. Prices start at £146. In the US, these devices are compatible with HP’s Instant Ink personal MPS programme. At the time of going to press, HP was unable to confirm whether they would also be eligible for Instant Ink in the UK.

HP Instant Ink is a new way for consumers to buy printer ink that is claimed to be more convenient and up to 70% cheaper than ad hoc consumables purchases. Consumers who enrol with the programme pay HP a fixed monthly subscription for a set number of pages. There is no limit to the number of cartridges a customer can use. HP remotely monitors the printer and automatically sends extra high capacity replacement supplies when ink levels fall below a certain level.

There are three Instant Ink plans available: Occasional print, which lets you print up to 50 colour pages per month for a monthly subscription of £1.99; Moderate Printing for up to 100 pages (£3.49 per month); and Frequent Printing for up to 300 pages (£7.99 per month). These page plans represent exceptionally good value for money for colour printing, with a cost per colour page of between 2.5p and 4p. Unused pages can be rolled over and even if you exceed your page limit, the cost of excess pages is far from punitive (if printing in colour) – £1 for 15 pages with Occasional Print and £1 for 25 pages with Frequent Printing.

As an example of the annual savings on offer, HP points out that printing 600 pages a year would cost £24 for an Occasional Print customer and £76 if buying HP XL High Yield cartridges on an ad hoc basis. Savings are even greater on higher volume plans. Subscribers can cancel or change their plan online at any time.

Printers eligible for Instant Ink in the UK currently include the HP Envy 4500 and HP Envy 5530 consumer all-in-ones. If eligibility is extended to the HP Officejet Pro 8620 and HP Officejet Pro 8610 e-All-in-Ones, small businesses, too, will be able to enjoy Instant Ink’s convenience and economical printing.

Even if they are not included, the business inkjets still have a cost per page up to 50% lower than comparable laser devices.

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2018