World printer market bounces back to 2008 levels
Following two consecutive quarters of double-digit yearon-year growth, the global printer and MFP market has bounced back to
levels last seen in 2008 before the financial crisis hit.
The latest International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, shows that total market shipments in the third quarter of 2010 reached 31 million units, 13% higher than in 3Q09. Shipment value was up 17% at $14.3 billion. In Western Europe shipments were 7% higher at more than 6.3 million units.
Trends were similar to the previous quarter, with big gains for laser devices and persistent demand for B&W models.
The laser market grew 32% year-over-year to more than 9.5 million units in 3Q10, compared to growth of 6% for inkjet devices. However, with 20 million units shipped, inkjet remains the dominant technology.
In the laser market, black and white devices once again enjoyed higher year-on-year growth than colour ones. Monochrome laser multifunction printers (MFPs) had year-over-year growth of 38% compared to 21% for colour laser MFPs.
The third quarter was also the second consecutive one in which monochrome laser printers (35% year-over-year growth) outperformed colour laser printers by more than 5%. Overall, monochrome laser shipments increased 35% year-over-year to more than 8 million units in 3Q10, compared to y-on-y growth of 18% for colour laser devices. This gave it an 84% share of the total laser space (up less than 1%), compared to 16% for colour lasers.