Office workers don’t have time to read long documents, preferring the immediacy of visual communications, claims video technology solutions provider Kollective in the Generation Now report.
In a survey of 2,000 workers in organisations with 500+ employees, 60% said they find visual content easier to digest and understand than written documents; 46% said they don’t have the time or the inclination to read long emails or documents.
Almost three quarters (72%) agree that video calls are more effective than voice calls for work-related communications, and 64% say they trust a message more if they can see the person speaking.
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