Businesses who are looking to improve the way they communicate with customers may be interested to know that on Wednesday 21st October at 3pm, Neopost’s marketing manager Anthony Paul will be hosting a webinar with the Direct Marketing Association (DMA), where he will be discussing how to move from a multi-channel to an omni-channel communication strategy.
Businesses are increasingly implementing effective multi-channel communication strategies, however as digital plays an ever more important role, it’s no longer enough to offer a variety of separate channels. Instead, there needs to be seamless integration so that customers can enjoy a single, unified experience across all channels. This enables businesses to engage with customers more consistently, regardless of whether they choose to communicate via post, email, social media, or anything else in-between.
During the webinar, Anthony will talk about how technology is driving an ‘always online’ culture, the importance of the four Cs of customer communication – clarity, context, choice and consistency – as well as how an omni-channel approach to customer communications can help businesses send the right message at the right time, to the right audience.
You can register to join the webinar here: http://www.dma.org.uk/event/webinar-crossing-the-channel