RR Donnelley, a provider of integrated multichannel marketing and business communications solutions, has added Prinova’s Messagepoint customer message management platform to its digital solutions offering.
RR Donnelley has been providing Messagepoint as part of its custom communications solutions for more than fi
ve years. Its integration with the company’s RRDigital portfolio will allow customers to deliver highly personalised, targeted messaging and content across multiple channels and make near real-time adjustments to message content to improve communications effectiveness.
Already, one customer has used Messagepoint to cut the cycle time for content changes from three months to two days, inclusive of compliance and management approvals.