Press "Enter" to skip to content

Manufacturers’ understanding of IoT’s value drops 14% in one year, industry study finds

Research from Ubisense depicts a lost year for IoT adoption, as 43% of manufacturers reveal they don’t understand the value it brings to assembly operation

Despite almost two-thirds (63%) of manufacturers running at reduced capacity over the past year, the Internet of Things (IoT) still wasn’t able to make its long-awaited transition from intention to adoption in 2020. A year-on-year Ubisense report has found that, at a time when its benefits were most needed, an alarming 43% of manufacturers no longer understand the value of IoT, compared to just 29% a year previously.

IoT has long been promoted as a tool to offset productivity, planning, automation, energy, maintenance and capacity challenges, even in the best of times. However, despite 74% of respondents agreeing that they would like to see reduced cycle times in their assembly processes, fewer decision-makers are seeing the link between IoT and this competitive advantage than they were before the pandemic. Only 63% make that connection now, compared to 70% a year previously, and a similar downward trend was seen across other proposed benefits too.

Ubisense’s report, ‘A Lost Year for IoT in Manufacturing: The Hard Work Begins Now’, was informed by a study of 300 managers, directors and higher-level executives from the industrial manufacturing community across the UK, USA, France and Germany. Primary concerns among respondents have become more entrenched over the past year, including IoT being irrelevant as their manufacturing processes are too unique (up from 18%-21%), or unlikely to yield positive ROI (up from 16%-19%).

As such, IoT service providers should take these statistics and this opportunity to introspect on where their communications have missed the mark.

“Too often, IoT is positioned as a futuristic promise somewhere on the digital horizon, and for many, this just doesn’t resonate with their current, very real challenges when it comes to assembly processes,” says Steven Manifold, Chief Marketing Officer at Ubisense.

All is not lost, however, with almost half (46%) of manufacturers reporting that they still feel left behind when discovering that peers have rolled out IoT.

“The report highlights short-term disillusion rather than long-term disinterest,” confirms Manifold. “Sadly, global manufacturers failed to trust IoT’s potential at a time when they needed it most. And that is for IoT solutions providers to fix with real, proven examples of where IoT works best, so that this lost year doesn’t turn into a much longer-term lost opportunity for manufacturing.”

About Ubisense

Ubisense gives software systems intelligence about what’s actually happening in the real world by capturing the location, movement and interaction of things. We do this with industry-leading sensors and open software platform that business users can easily configure for planning, monitoring and controlling physical process flows. Headquartered in Cambridge UK, Ubisense operates globally with more than 1000 customers, transforming their physical space into SmartSpace™. For more information visit: https://ubisense.com/

About Arlington Research

Arlington Research is a full-service independent market research agency. We provide clients from around the world with robust data via quantitative research, in depth exploration via qualitative research, and audits on what’s out there already via desk research. All our team are director level and focused on providing intelligent analysis and creative insight that help our clients bring their story to life.

Our director-level team will design your research from sample design to final reporting. Each piece of research is reliable, robust, delivered with a quick turnaround, and analysed to ensure the research creates maximum impact. Our scope of work is broad, and we run research for leading brands and organizations from many different sectors. We are experienced in researching hard-to-reach audiences and markets and we would love to help bring your story to life.

www.arlingtonresearch.global

Please follow and like us:
2020