Attributed to Michael Vanderheeren, Director of Product Management for the Meeting Experience at Barco and Lieven Bertier, Segment Marketing Director Workplace at Barco
The second year of the pandemic work environment saw the concept of the more flexible hybrid operational model become reality. While the blueprint for hybrid work – in which employees split time between a physical office and a remote location of their choice – began to take shape before COVID’s emergence, businesses now are witnessing its impact.
Hybrid work will look different for every industry and company, and the successes, struggles and needs of one team likely will differ from another. However, what’s become clear in the initial phase of broader hybrid adoption is the value of collaboration technology. Businesses continue to implement new tools to increase productivity and maintain a sense of connection among a workforce that is more widespread and diverse in its needs and preferences.
With the adoption of hybrid work likely to grow in 2022, businesses are uniquely positioned to set the tone for the model and define how hybrid best suits their day-to-day needs. As leaders begin to look ahead to the New Year, these four hybrid collaboration and technology trends should be front of mind.
Meeting equality will become the new currency
Although the structure of the hybrid workplace ideally encourages unity and collaboration among a workforce that at times struggled while fully remote, the model can come with an unintended divide.
Even as technology evolves, it’s difficult to truly replicate the camaraderie and connection that comes with an in-person meeting. For some workers joining a hybrid meeting remotely, it can feel more challenging to command the room. In fact, as Barco’s recent ClickShare Hybrid Meeting Survey found, nearly one-third (28 percent) of workers find it difficult to have their voices heard when joining beyond the physical meeting space.
The evolution of the hybrid workplace will see a greater focus on meeting equality, and the integration of technology that overcomes the “less than” perception of remote participants. Beyond equipping remote workers with adequate cameras, microphones and video conferencing platforms, business leaders are recognizing the value of ensuring they have an equal seat at the table. Many modern workplace collaboration platforms also now include virtual blackboarding and annotation, easy content upload and sharing, and breakout room functionality to remove several of these barriers.
Hybrid will shine a light on employee needs
One positive that has come out of difficult times is that employees feel more empowered to dictate their own ways of working. Workplace technology is no longer just a functional part of the day, but a key component of employee satisfaction. Many employees are not yet ready to forego the routines and systems they’ve become comfortable with at home as they return to the office.
As employee needs evolve, collaboration technology likewise must evolve to support them. Barco’s ClickShare Hybrid Meeting Survey found that 71 percent of employees struggle with hybrid meeting technology, indicating an opportunity for innovators and business leaders to apply enhancements that make their lives easier.
The good news is that we’re already beginning to see this push for simplicity come to life through more flexible and compatible video conferencing. Unified communications and collaboration (UCC) software tools such as Microsoft Teams, Zoom and WebEx quickly became fixtures of the pandemic workplace. Now, businesses are finding new ways to enhance the functionality of these tools across hybrid collaboration platforms and improved meeting room peripherals (including cameras and microphones) for a dynamic and familiar conferencing experience.
The best technologies will strive for seamless usability
Remember the “old age” process of setting up for and launching a multi-location meeting? Between securing a dedicated room, navigating cords and clutter, and ensuring clear visibility and audio among all participants, meeting organisers often found their conversations starting late and among a frustrated audience.
During the pandemic, remote workers enjoyed the ability to join a meeting from their laptop in a few simple clicks. Even as they return to the office, workers will not want to go back to the obsolete and complex legacy routine. As a result, we expect more businesses to invest in workplace collaboration technology that synchronises workers’ laptops with meeting room components and allows immediate connectivity and start-up as participants walk in.
Ease of use also will serve as the foundation of future workplace technology. We’re already beginning to see artificial intelligence enter the workspace, creating new potential for smarter and hassle-free professional engagement. For instance, if a meeting leader begins to lose his voice, automated technologies can pick this up and disable his camera to allow for a momentary pause or sip of water. In the coming years, we expect this will also expand to include holograms, virtual reality and multi-projector and display wall alignment.
The decline in collaboration will get the attention it needs
If hybrid working environments are to experience success in longevity, enabling collaboration is essential. On this point, it is important to make the distinction between productivity and collaboration. At the start of the pandemic, when home working first began en masse, productivity actually improved. This phenomenon isn’t new for the Covid era, and was analysed in a study by Nicholas Bloom in 2013. His experiment involved employees of a travel agency who were assigned to work from home for nine months, and it saw their performance increase by 13%.
Despite this improvement in productivity, however, levels of collaboration have decreased. An employee’s productivity boils down to their individual performance, whereas being connected to colleagues is a necessity of collaboration: enabling collaboration is about creating an environment ignited by a sense of sharing.
Given that employees are now distributed across multiple locations, a major challenge when it comes to the future is: How can the collaboration that existed in an in-person workplace be achieved in the hybrid world? By digging into this question and responding with investment and innovation, the hope is that the future will bring new and improved opportunities for collaboration regardless of whether colleagues are able to be together physically.
When it comes to hybrid working, there are no doubt challenges ahead. Employee needs are constantly evolving, and in the COVID era, those needs are exacerbated by uncertainty. Despite these difficulties, we believe collaboration technology is up to the challenge. For business leaders who prioritise the technology that enhances employee experience, the future of the hybrid workplace looks bright.
Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help organizations work together, share insights and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom, and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Barco has a global team of 3,300 employees, whose passion for technology is captured in 430 granted patents. To learn more, visit www.barco.com.