To make it easier for customers to choose the right office paper for their needs, International Paper has reduced the number of papers in the HP Papers range of un-coated cut-size papers from 14 to six.
The new range, which International Paper makes and markets under license from HP, is divided into three groups – Good, Better and Best – with two papers in each category.
These include:
HP Color Choice (Best) – for vibrant colour printing on inkjet and laser printers;
HP Premium (Best) – a heavier paper with superior whiteness and a silky feel;
HP Everyday (Better) – a quality, reliable, good value paper for day-to-day printing;
HP Office (Better) – the optimum paper for large print runs and jam-free performance in all printers and copiers;
HP Home & Office (Good) – the economy choice for home printing; and
HP Copy (Good) – the economy choice for everyday business needs.
Gerald Demets, commercial director of International Paper’s European Papers division, said: “We are confident that the new HP Papers range for EMEA will make office paper selection and recommendation by channel partners more straightforward.”
