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IP streamlines HP Papers range

To make it easier for customers to choose the right office paper for their needs, International Paper has reduced the number of papers in the HP Papers range of un-coated cut-size papers from 14 to six.

Streamlined paper range
Streamlined paper range

The new range, which International Paper makes and markets under license from HP, is divided into three groups – Good, Better and Best – with two papers in each category.

These include:

HP Color Choice (Best) – for vibrant colour printing on inkjet and laser printers;

HP Premium (Best) – a heavier paper with superior whiteness and a silky feel;

HP Everyday (Better) – a quality, reliable, good value paper for day-to-day printing;

HP Office (Better) – the optimum paper for large print runs and jam-free performance in all printers and copiers;

HP Home & Office (Good) – the economy choice for home printing; and

HP Copy (Good) – the economy choice for everyday business needs.

Gerald Demets, commercial director of International Paper’s European Papers division, said: “We are confident that the new HP Papers range for EMEA will make office paper selection and recommendation by channel partners more straightforward.”

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