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Innovation maintains photobook unit sale levels

Sales of consumer photobooks in Western Europe are on course to rise slightly to 25.6 million units this year, up from 25 million units in 2016, according to the latest Futuresource Western European Photobook Market Report.

Consumer photobooks sales continue to rise
Consumer photobooks sales continue to rise

Futuresource attributes the rise to a combination of higher quality products, direct online sales and innovation from new market players, including Google, which recently entered the U.S. market.

Jeremy Wills, Senior Market Analyst of Print & Imaging at Futuresource Consulting, points out that smartphones are starting to have an influence, due to the improving resolution of smartphone cameras, which can now provide images of high enough quality for photobooks, and to the emergence of additional ordering options including apps.

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