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Home working sales surge as lockdown continues

The switch to homeworking brought about by COVID-19 has had a big impact on business equipment sales across Europe, with strong growth in audio video systems (up 57%) and desktop computing (up 21%), according to market intelligence company CONTEXT.

IT distribution figures for the eight weeks to March 15 show significant revenue growth from sales of headsets/headphones and microphones — essential kit for home workers wishing to join conference calls — with triple digit increases in Italy (292%), Portugal (252%), Finland (163%), Austria (144%), Switzerland (136%), Germany (125%), Spain (114%) and Belgium (108%).

Both desktops (22%) and desktop workstations (16%) recorded impressive year-on-year revenue growth across Western Europe.

Other categories with a link to home working that have seen strong sales growth include solid state drives (16%); telephony and conference systems (17%); VoIP accessories (16%); un-interruptable power supplies (15%); and smart watches (21%).

The top performing categories in the UK were telephony and conference systems (49%), desktops (27%), monitors (23%), desktop workstations (22%), headsets/headphones and microphones (23%), docking stations (23%) and large format displays (16%).

www.contextworld.com

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