Willow Graphics, the large format printing arm of the CityDocs group, has
of a Substrate award at The Print, Design and Marketing Awards for printing onto a block of ice.
ICEBAR London, located in the Heddon Street food quarter just off Regent Street in the heart of London, asked Willow Graphics to create menus capable of withstanding extreme cold and, in a world first, to print artwork and advertisements promoting its ICEBAR & Dine packages directly onto ice.
Willow Graphics accepted the challenge and using its Jetrix KX7 UV printer – one of only six in the UK – reverseprinted menus in fine detail onto 3mm cast acrylic.
Multiple layers of white ink and varnish were used to ‘seal’ in the design and protect it against temperatures of -5°C all year round.
In addition, Willow Graphics printed advertisements promoting the new ICEBAR & Dine packages and artwork for the bar directly onto the surface of specially oxygenated ice. A video showing the printing and installation of The Ice Queen by designer, artist and photographer Simon Fowler can be can be viewed at