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European businesses saving millions on print costs

Epson’s first European Sustainability Report highlights environmental and financial benefits of business inkjet devices

European companies could save a collective €176 million on energy bills and over 333,000 metric tons of CO2 emissions over four years by switching from laser to Epson inkjet technology, claims Epson following the publication of its first European Sustainability Report.

It says that UK businesses alone could cut their electricity bills by almost €33 million.

Epson has opened an EcoTank Pop-Up at 21 Long Acre in Covent Garden, where consumers can try and buy Epson EcoTank printers. Open from September 3 to October 31, the Pop-Up doubles as a co-working space for freelancers and mobile workers, with kitchen facilities and unlimited printing. To celebrate the opening, Epson is giving away an EcoTank printer every hour from 10.00am on September 5 to 5.00pm on September 9.

Epson bases its calculations on the fact that its business inkjet printers consume up to 96% less energy than comparable laser devices and produce up to 99% less waste thanks to long-lasting consumables, including high capacity ink bottles and RIPS ink sacks.

According to The Green Choice Report, up to 92% fewer CO2 emissions are produced in the sourcing of raw materials and the manufacture of RIPS sacks than in the manufacture of laser cartridges.

When Epson Europe analysed the impact of these benefits over a four-year period, it worked out that European customers who bought an Epson business inkjet in 2016 and 2017 can look forward to collective savings of €22.2m on electricity and a 42,000 reduction in CO2 emissions – the equivalent, it says, of taking 8,994 cars off the road for a whole year.

Rob Clark, Senior Vice President at Epson Europe, told Managed IT that these figures have added weight because they have been validated by a third party.

“Two years ago, and again last year, we ran a campaign in Germany talking about electricity savings and CO2 emission savings. At the time, there was only our word to go on, so we decided to get third party endorsement. We went to TUV and said this is what we are doing, please tell us if we need to change anything in the methodology. They made some tweaks and we now have a methodology certified by them that we can use to calculate energy and CO2 emissions savings for EMEA, a single country, a reseller or even a single deal,” he said.

Dan Wogan, Product Manager, Market Development Business Imaging at Epson Europe, says that the scale of the savings highlighted resonates with businesses that are showing renewed interest in sustainability.

“We’ve seen interest in sustainability increase quite considerably over the last couple of years, starting in Germany and gradually spreading across Europe. We are finding that the proposition of sustainability, low emissions and low power consumption is being taken up more and more as a reason to purchase. Of course, we have to be commercially competitive, but the sustainability message tips the balance for many people, because they believe they ought to be buying into sustainable technologies,” he said.

EcoTank Pop-up

Epson still sells laser devices for customers that want a mixed printer fleet, but Rob Clark points out that that the expansion of the business inkjet range, which now includes 100ppm devices and covers 70% of laser and inkjet market, means that they are becoming less of a requirement.

“We do still have lasers in the business, but our future is inkjet. We are investing very, very heavily in inkjet and all our development work is in inkjet. If the customer decides they don’t want to go in that direction they can always choose from our laser range, but it is not something we push,” he said.

Nor, Clark argues, is it something that end user customers are greatly concerned about.

“When we talk to resellers and ask how people are reacting to having an inkjet device, they say ‘We don’t tell them because, as long as it produces the print they are looking for, in the time they are looking for, they don’t care what the technology is. They care about the sustainability message’,” he said.


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