Business inkjets underpin Epson growth plans as it makes big investment in Europe
Epson has announced that it is investing €50 million in its European operations over the next two years to drive further growth in the region.
The investment is being made in the company’s infrastructure, including new offices in Berlin, Munich, Lisbon and Madrid; in its workforce, with a 10% increase in European headcount; and in marketing activities, starting with a Go Green programme to promote sales of Epson business inkjet products (see below).
For its future growth, Epson is focusing on four key product areas – printing, visual communications, quality of life and manufacturing.
Rob Clark, newly appointed managing director of Epson Europe, says that its activities in these sectors will be supported by continued innovation in new technologies, including robotics and wearables like the Epson Moverio Pro BT-2000 smart headset.
He said: “Epson invests 6% of its annual turnover in R&D. That’s $1.3 million every single day. In Japan we hold more patents than anyone else in printers, inkjet technology and projectors. In fact, Epson currently holds over 50,000 live patents, and those patents are the lifeblood of our future product development.”
However, Clark adds that in the short to medium-term, Epson is relying on printers for its planned growth.
“Our biggest and fastest opportunity lies in office printing,” he said. “With advantages in speed, total cost of ownership and significant ecological benefits, business inkjet is increasingly seen as the replacement for laser in the office. It’s clear that business inkjet technology is set to gain a greater share of the overall office printing market, which is estimated to represent a €38 billion opportunity in EMEA,” he said.
IDC states that inkjet adoption in the business market is increasing by 13% per annum and that by 2019, inkjet printers will account for 34% of the total business market.
Testing conducted by Buyers Laboratory LLC (BLI) highlights the advantages of business inkjets. BLI found that Epson WorkForce Pro devices required 100 fewer minutes of user intervention than competing laser products; offered three and a half times faster first page out times; delivered energy savings of up to 82%; generated 95%, or 77 kilograms, less waste when printing up to 80,000 pages; and were 18% quieter.
Clark points out that Epson is a disruptive force in the consumer market, too, where its EcoTank product range launched in September 2014 has turned the business printer model on its head.
He said: “Instead of selling a printer at €59 and then selling ink cartridges, we have done away with cartridges completely. We now supply enough ink within an EcoTank printer for around two years. And, after two years, the additional ink costs less than €10 for another two years. On average, this provides our customers with a 70% saving on print costs. This range has already proved extremely successful and there are now over 10 million of these printers installed globally.”
To help promote business inkjet devices, Epson has launched the ‘Go Green’ programme of exclusive end user incentives and marketing support for channel partners. Qualifying products include the Workforce Pro WF-5620DWF and WF-8510DWF.
For more information on Go Green, please visit