Dell has revealed to PrintIT that falling print volumes were instrumental in its decision to pull out of the European print market. In a statement, it said: “Following a review, Dell is heading in a new direction to strategically realign the Imaging business. This year, we expect a continued decline in the printing industry, driven by less printed pages and consequently less printer hardware. The install base of printers has continued to decline across the industry, impacting consumables revenue and margin for us and our competitors.
“As a result, we have taken a detailed look at our global Imaging business and strategy and decided to scale down our printer hardware business in EMEA and APJ. As a company, we will focus our resources on driving our business in North America, where we are in an established leadership position.
“We expect to complete the transition by the end of 2016. We will work with customers on delivery schedules for existing orders and any other immediate requirements they may have. Our customers remain very important to us, and we will continue to provide support and repairs for existing customers, as well as continuing to supply toners and spares.”