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Degrees better

Polestar Cooling, a manufacturer of refrigeration equipment for scientific, medical and industrial purposes, turned to Toshiba label printers when its previous supplier’s output wasn’t able to cope with the harsh environments in which Polestar products are used.


Polestar Cooling manufactures a range of refrigeration equipment at a 2,000 square-foot facility in Bognor Regis. Designed mainly for scientific, medical and industrial use, but also for water testing, incubation, catering and marine based applications, its devices are built to operate in temperatures ranging from -40°C to 50°C.

All devices made at the factory – standard and custom-built – are labelled on the inside and outside so that customers can quickly find important information, such as a fridge’s weight, model number and refrigerant type, as well as its packing and build details.

Polestar prides itself on the quality of its manufacturing and was concerned that the labelling system it used was failing to meet its high standards, as Production Manager Dave Butfield explains.

“We found that the labels were fading in sunlight after a relatively short time and that they were coming away from the refrigerators due to poor adhesion. There were also problems with the software that came with our printers, which resulted in missing data. This was unacceptable,” he said.

When Ryan Price, printer area manager at Premier Office, called, he was quickly able to appraise the situation and recommend a solution.

“Having contacted Dave and listened to his concerns, it was obvious that his existing print infrastructure was not up to the job,” explained Price. “As a Toshiba TEC authorised supplier, I have seen first-hand how the company’s B-FV4 desktop printer series has benefitted a number of our industrial and commercial customers, and I was certain that it would be the perfect solution to Dave’s printing issues too.”

Refrigerator label

Stylish, robust and powerful, the B-FV4 desktop printer utilises both direct thermal and thermal transfer technology and comes with USB memory support, a choice of interfaces and connectivity options as standard. It is also easy to maintain, with drop-in paper-loading for quick media changes and a snap in printhead and platen assembly for consumables upgrades.

Other features include a print speed of six inches per second, support for labels up to four inches wide, the option of a long-lasting 300m ribbon and bundled NiceLabel next generation labelling software, which Price helped to set up.

“Having Ryan on hand to make sure that everything was up and running as it should be was an enormous bonus,” explained Butfield. “The system is programmed to print three sizes of black and white label – 62x40mm, 62x70mm and 62x140mm. We can also print company logos on the labels if necessary.”

When it comes to quality, customer feedback and Polestar’s own testing leave Butfield in no doubt that he has picked a winner.

“We have carried out extensive testing on the labels, in a variety of conditions, such as 90% humidity, sunlight and sub-zero temperatures. We have also exposed them to polish, white spirit, soapy water and an alcohol solution to check whether they could withstand general cleaning. Even after the rigours of this process, the labels are still highly legible, and we’ve had nothing but positive feedback from our customers,” he said.

“The Toshiba TEC B-FV4 has made a big difference to Polestar Cooling and I couldn’t be happier with the results.”

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