Feel Good Contacts, a leading online supplier of contact lenses, glasses and accessories, has been in the vanguard of these exciting developments for the past ten years. The company has strived for continuous improvement, and to develop streamlined yet environmentally friendly operations that deliver customer satisfaction leading to that all-important repeat business. These ambitions led the management at Feel Good Contacts to seek a faster and more efficient alternative for printing their despatch documents and labels.
Online retailers compete in a very crowded marketplace. Developing at a seemingly ever faster pace, internet shopping has shaped customer expectations and is constantly challenging retailers to become leaner, faster, more efficient and more price competitive.
Challenges“We handle almost 50,000 packages each month and for every one of these, a despatch note, and a label have to be printed and attached to the box,” explains Nimesh Shah, Head of Marketing at Feel Good Contacts. “We wanted to make the whole process quicker and easier for our packers so, after meeting RL Solutions at the PPMA show last year, we got in touch with them to discuss our options.”