Vauxhall Motors is using Apple Business Chat to communicate with customers. Supported by IMImobile’s enterprise communications platform, Apple Business Chat enables Vauxhall to interact with customers via the Messages app on iPhone, iPad, Mac and Apple Watch. Clicking the Messages bubble on Vauxhall’s website instantly opens an Apple Business Chat with a customer service agent in the user’s Messages app. Jonathan Evans, Vauxhall Motors Digital User Experience & E-Commerce Manager, said: “Apple Business Chat makes communicating with Vauxhall as easy as messaging a friend, so we expect it will quickly become our customers’ preferred customer service channel.”
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