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Buy on sight

Impulse buying is easier than ever with a new ‘advertising recognition trigger’ from Powa Technologies. The interactive technology turns printed advertisements and posters into shop windows by enabling consumers to buy

  Impulse buying is easier than ever with a new ‘advertising recognition trigger’ from Powa Technologies.

Impulse buying is easier than ever with a new ‘advertising recognition trigger’ from Powa Technologies.

what they see on sight. With PowaTag Instant Buyenabled advertisements, there is no need for the customer to scan a QR code or go to a website to buy a product. If they like what they see, they just need to take a photo of the poster/ad with their smartphone. The PowaTag app will find the product in question, and with just two taps the user can buy it using pre-entered payment and delivery information. As well as converting consumer interest into sales, the technology enables vendors to see exactly which advert prompted a sale and so measure advertising effectiveness.

www.powatag.com

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2018