Forget social media and email marketing; if you really want to stand out from the crowd and develop closer relationships with customers, pick up a pen and start writing. Or better still get Inkpact to do it for you. Its team of
trained writers will write and post beautiful handwritten notes and letters on your behalf, saving you the time and trouble. Ideal for introducing your company to potential customers, for saying thank you, for apologising or for creating memorable marketing campaigns, handwritten letters won’t get deleted or lost in an inbox, and conversion rates are high. For more details, see the interview in Business Info Issue 124 (www.binfo.co.uk).