To celebrate International Women’s Day this year, Apogee are recognising some of their own talent with a ‘Women in Tech’ focus. The technology sector is known for being a male-dominant arena in the past and Apogee are making great strides to challenge this stereotype. Diversity and inclusivity are core values of the organisation and this series of interviews helps to show the progress that’s already been made.
To kick off our celebration, we have asked three powerful and successful leaders at Apogee a few questions on their experience achieving success in the technology sector and what advice they have for women looking to replicate their success today.
Apogee: ‘Women in Tech’ with Laura Bradley celebrating International Women’s Day
Prior to joining Apogee in 2018, Laura ran field and telesales teams in the Advertising industry so Managed Print Services was a new industry to conquer. Since then she has not only developed an acute understanding of MPS but she has also built a team of 18 from scratch, created a highly respected appointment generating operation and become a key contributor to the sales development strategy. Laura is hugely passionate and a driven character within not only the industry but also Apogee. She does a fantastic job at juggling both mum and family life as well as being a key influencer at Apogee.
- What influenced you to pursue a career in Technology?
In my previous role working for Local World I managed our Digital marketing product portfolio, so I had a strong interest in all things “tech”. I love anything that can make our ever increasingly busy lives a bit easier, and that’s exactly what technology offers us.
- In your opinion, why is it important that more women take up powerful & successful roles?
I believe that women belong in all places where decisions are being made. From boardrooms to team meetings women bring too much to the party to be missing from these places. We bring value, we bring problem solving and we bring a more collaborative leadership style amongst many other benefits.
- How important is it for women to lift each other up and what does that mean to you?
I’ve been very fortunate to be led and coached by some phenomenal women leaders in my career, each one has helped me become the leader I am today, without their support, guidance and strength I would not be where I am today.
- “Only 5% of leadership positions in the technology sector are held by women” How would you react to this?
I’d react by saying there’s a hell of a lot of companies missing out! I think the stat is shocking, but unfortunately is the result of a far bigger issue. There’s a distinct lack of advice in schools on technology careers which has left/is leaving girls and young women with little understanding of what working in technology involves. Women are going to continue to be absent in tech leadership positions until the UK addresses the lack of women in the pipeline.
- On International Women’s Day, what is the most important message you want to send out to young women thinking about their careers?
Be confident, know your worth and don’t give up. A career path is long and windy and is filled with many ups and downs, but your confidence and resilience will see you rise above the rest!
“Across the world on 8th March, women are being celebrated on International Women’s Day. From social, political and cultural achievements, the day marks a celebration of women’s successes but also shines a spotlight on the progression of women’s rights too. Apogee are committed to ensuring that they have a diverse, inclusive, and equitable workplace. Women have played a key role at Apogee since the company’s early days and remain vital to their success today.” www.internationalwomensday.com